Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.
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Time and market performance may subtly and slowly imbalance your portfolio.
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An amusing and whimsical look at behavioral finance best practices for investors.